A listing agent is a real estate professional who helps property owners sell their property. They work on behalf of the seller to market the property, negotiate with prospective buyers, and manage the sale process. The listing agent is responsible for pricing the property, creating a listing, and advertising it to potential buyers. They may also host open houses, show the property to prospective buyers, and handle offers and counteroffers. The goal of the listing agent is to get the highest possible price for the property and to facilitate a smooth and successful sale.